Stop selling.*
Start leading.

E: Establish Trust. Build confidence early through calm structure and professional conversations centered on the customer's business.

A: Ask with Depth. A deep discovery process where 50 to 70% of the deal is often decided. Focus on questions that create real insight and motivation.

S: Show Strategic Value. Present business value through value-based selling, with clear business cases and concrete ROI.

E: Execute the Decision. Guide the customer to a decision in an advisory way.

The methodology is developed for proactive B2B sales and consultative selling. It works whether you sell software/SaaS, technical products, advisory services, or other complex solutions. The core is the same: understand the customer's real problem, communicate value clearly, and guide the buyer forward without pressure.

Yes, and that's when the impact is greatest. You keep what works, but get a unified approach the whole team follows. It makes results more predictable, coaching more precise, and onboarding new reps significantly faster.

Participants come from roles where they drive their own sales: salespeople and account executives, consultants who need to sell their own engagements, sales managers who want clearer structure, and founders/CEOs building a stable pipeline. What everyone has in common is customer contact, owning their meetings, and wanting to close larger deals with less friction.

The program is for salespeople and consultants who have basic sales experience but want to move to a more structured, strategic level. Most participants have 2 to 20 years of experience, but it works equally well for a hungry rising star as for an experienced seller looking to sharpen their methodology. This program is for those ready to take the next step.

The program contains interactive lessons with exercises and interactive tools. Each lesson with its exercise takes about 30 minutes. How long the full program takes depends on the pace you choose. At one lesson per week, it takes about 5 months. Two lessons per week brings you to around 10 weeks, which is the most common setup. It gives enough time to apply each concept in live deals before moving on. Teams that want a more intensive pace with three lessons per week can finish in 6 to 7 weeks. We help you find the right tempo during onboarding.

Most people notice a difference in the first week. You get immediate access to tools and exercises you can use in your next customer meeting. After the first module, you have a clear structure for how to open conversations, ask the right questions, and make value visible. The team effect (shared language, better coaching, clearer pipeline) usually becomes noticeable within 3 to 4 weeks.

All participants get 6 months of full platform access, included in the program license. During that time you have access to all lessons, exercises, interactive sales tools, the AI coach, and your goals dashboard. That gives plenty of time to complete the full program, revisit what you need, and apply the methodology in your live deals. After 6 months, you can keep the platform through a Pro License at 890 kr per person per month. You continue using all tools and the AI coach in your daily work, and new reps can be onboarded directly into the same structure the rest of the team is already using. You decide how long you want to keep the platform.

Exercises tied to your real deals. Every lesson ends with an exercise based on your live pipeline and actual customers.

AI Coach that knows your business. Practice specific sales scenarios based on your role, your product, and your target audience. The coach knows your competence profile and your open deals.

CRM integration that powers everything. YWE connects to your CRM (read-only) and uses your pipeline data for deal coaching, automatic goal tracking, commission calculations, and team leaderboards.

Personal goals with real motivation. Every team member sets a private goal and tracks how their commission brings them closer. The motivation that keeps your team going between sessions.

Continuous tracking. Interactive tools like meeting prep, objection handler, and ROI calculator that your team uses in real situations. The platform tracks progress continuously: who is doing what, where deals are getting stuck, and which skills need development.

1. We meet to review how your sales team operates today and what challenges you face.
2. We run a workshop together to design a setup that fits your team's needs and goals.
3. We kick off with the team, hand out access, and launch the program. Full support from day one.

Your team keeps using their CRM as usual. YWE connects read-only through a secure integration partner (SOC2 and GDPR compliant). Setup takes 2 minutes: click Connect, log in, authorize. We support Dynamics 365, Salesforce, HubSpot, and Pipedrive. YWE pulls deal data to power goals, deal coaching, and your team leaderboard. We never write data back to your CRM.

The leaderboard tracks two things: sales results (from your CRM) and a training quality score. The score is weighted: 40% lesson results, 35% exercise quality assessed by the AI Coach, and 25% coaching depth and application. It rewards genuine learning and consistent effort.