Sales Development Direct + Partner

We help B2B companies
build stronger sales

Through structured training, AI-powered coaching and CRM-connected insights. For direct sales teams and companies selling through distributors.

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Challenges
Do any of these sound familiar?
Your best salespeople outperform the rest 3-5x, but you can't explain why
Leads sent to partners disappear without follow-up
New salespeople or partners take too long to become productive
Sales training happens once a year and is forgotten within a month
Your CRM has the data, but no one knows what to do with it
How we work
From conversation to results
1
We listen
A conversation about your business, your sales model, and the challenges you may have.
2
We diagnose
If there's a fit, we map what your best performers do differently and where the gaps are. You get a clear picture with patterns and priorities.
3
We build
A training and coaching program built around your products, your customers, and your real deals. Delivered through a platform that connects insights to action every day.
Who this is for
We work with B2B companies that
✓Sell directly and/or through distributors
✓Have 5 to 50 salespeople or partner managers
✓Operate internationally or plan to
✓Want measurable improvement, not just workshops
Results
Results that show
in pipeline and conversions.
"Everything I need to grow as a salesperson - in one place"
The platform has everything I need to grow as a salesperson: meeting prep, objection handler, ROI calculator, templates, and an AI coach that helps me practice before important conversations. Short, practical lessons combined with exercises I can use in my next customer meeting. I now book significantly more qualified meetings, and a larger share of them move to the next step. It's given me a completely different confidence.
Erik Valentin
Erik Valentin
Business Developer, Newsec
"A core part of how we work with sales today"
The Sales Accelerator gave us a shared language, clearer structure, and a calm confidence in how we drive deals. The team has become more proactive, works more focused in every customer dialogue, and spends their time where it actually makes a difference. This is an effective and practical approach that we now use as the foundation of our updated sales strategy.
Christoffer Palm
Christoffer Palm
Head of Sales, Ropo
"The more relaxed I am, the more the customer wants to move forward"
I use the AI Coach every day and get tremendous value from it. The other day it helped me create a segment analysis that turned out to be spot on. The program has made me significantly more confident in my sales approach and given me a strong drive to keep developing. The biggest insight is that the more relaxed my approach, the more interested the customer becomes in taking the next step.
Christian Ivarsson
Christian Ivarsson
Senior Client Executive, Ropo
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The platform
Training, AI coaching and
CRM insights in one place
Built around your company. Connected to your real deals. The AI Coach knows your products, your competitors, and your sales strategy. For direct sellers and partner managers.
Direct sellers KAM / Partners
📚 Lessons 📝 Exercises 🤖 AI Coach 📊 Pipeline Intelligence 🛠️ Tools 💡 Best Practice Blueprint 🎯 Goals & Development
Powered by your CRM data
Personalised with your Company Knowledge
About
Built by a seller.
For sellers.
Michael Hagen

My journey in sales started in Swedish stairwells, selling vacuum cleaners door to door for Lux. That's where I learned that selling is about building trust and understanding what the customer actually needs.

I carried that principle with me when I led sales teams in South Africa and built five companies in Southeast Asia that grew to over 80 MSEK in three years. Structure, clarity, and the right questions worked everywhere.

In international satellite communications sales, I saw the same thing: big deals close with calm conversations where the customer sees the value themselves.

I created Yes With Ease to give sales teams what I wish I'd had earlier: a practical system for selling premium with clear structure and focus on what matters to the customer.

20+
Years in B2B sales
5
Subsidiaries built
132M
SEK record deal ↗
Lux Business Sweden Cibes Ovzon

Curious?

The best way to find out if this is relevant is a 30-minute conversation.

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