Stop selling.*
Start leading.

E: Establish Trust. Build confidence early through calm structure and professional conversations centered on the customer's business.

A: Ask with Depth. A deep discovery process where 50 to 70% of the deal is often decided. Focus on questions that create real insight and motivation.

S: Show Strategic Value. Present business value through value-based selling, with clear business cases and concrete ROI.

E: Execute the Decision. Guide the customer to a decision in an advisory way.

The methodology is developed for proactive B2B sales and consultative selling. It works whether you sell software/SaaS, technical products, advisory services, or other complex solutions. The core is the same: understand the customer's real problem, communicate value clearly, and guide the buyer forward without pressure.

Yes, and that's when the impact is greatest. You keep what works, but get a unified approach the whole team follows. It makes results more predictable, coaching more precise, and onboarding new reps significantly faster.

Participants come from roles where they drive their own sales: salespeople and account executives, consultants who need to sell their own engagements, sales managers who want clearer structure, and founders/CEOs building a stable pipeline. What everyone has in common is customer contact, owning their meetings, and wanting to close larger deals with less friction.

The program is designed for B2B sales teams with basic sales experience who want a more structured, strategic approach. It works equally well for mixed-experience teams: newer reps absorb the methodology while experienced sellers sharpen their approach. Teams typically have 2 to 20 years average experience. Once your team has the methodology in place, onboarding new juniors via Phase 2 is straightforward.

The lesson content can be completed at the pace that fits your team. Each lesson with its exercise takes about 30 minutes. Two lessons per week (about 10 weeks total) is the most common setup, giving enough time to apply each concept in live deals. The program structure itself runs 12 months: Phase 1 (months 1-6) is the intensive learning phase with 4 dedicated team workshops, Phase 2 (months 7 onward) is continued platform access with quarterly check-ins. We help you find the right tempo during onboarding.

Most people notice a difference in the first week. You get immediate access to tools and exercises you can use in your next customer meeting. After the first module, you have a clear structure for how to open conversations, ask the right questions, and make value visible. The team effect (shared language, better coaching, clearer pipeline) usually becomes noticeable within 3 to 4 weeks.

Yes. Most clients choose annual prepayment because it is simpler and gives them a 15% discount. Phase 2 prepayment effectively brings the per-person rate to 930 kr per month instead of 1 095 kr. Longer commitments (24 or 36 months) are available with additional discounts, discussed during the proposal.

Yes, anytime. New sellers can be onboarded directly into Phase 2 at the going rate (1 095 kr per person per month, pro-rated to your next billing cycle). They get immediate access to the platform, AI Coach, and all tools. They do not need to wait for a new program cohort.

The 12-month commitment is firm because real behavior change takes time. We are upfront about that. If circumstances change dramatically (organizational restructuring, acquisition), we work with you on a fair solution. But we do not sign clients who are not ready to commit to the 12-month transformation. That is part of the deal.

Phase 1 (months 1-6) is the intensive program: 4 dedicated team workshops, full AI Coach access, CRM integration, and the complete suite of interactive sales tools. Phase 2 starts at month 7 and continues for as long as you need the platform. Phase 2 includes platform access, AI Coach with your company knowledge, deal coaching, leaderboard, and a quarterly Customer Success check-in, at 1 095 kr per person per month. The 12-month minimum commitment (Phase 1 + first 6 months of Phase 2) is designed to take your team from learning to lasting behavior. After the initial 12 months you stay on annual renewal or switch to month-to-month. New reps can be onboarded into the same structure at any time, at the going Phase 2 rate.

Exercises tied to your real deals. Every lesson ends with an exercise based on your live pipeline and actual customers.

AI Coach that knows your business. Practice specific sales scenarios based on your role, your product, and your target audience. The coach knows your competence profile and your open deals.

CRM integration that powers everything. The platform connects to your CRM (read-only) and uses your pipeline data for deal coaching, automatic goal tracking, commission calculations, and team leaderboards.

Personal goals with real motivation. Every team member sets a private goal and tracks how their commission brings them closer. The motivation that keeps your team going between sessions.

Continuous tracking. Interactive tools like meeting prep, objection handler, and ROI calculator that your team uses in real situations. The platform tracks progress continuously: who is doing what, where deals are getting stuck, and which skills need development.

Direct is for sellers closing deals with end customers: discovery, value selling, pricing, objection handling, and closing.

Partner is for KAMs who enable partners to sell on their behalf: partner mindset, ICP, partner onboarding, co-selling, QBR, and scaling partner programs.

The platform, AI Coach, workshops, and pricing structure are identical. The lesson content and AI Coach context adapt to the program you choose. Teams that need both can run Direct and Partner in parallel.

1. We meet to review how your sales team operates today and what challenges you face.
2. We run a workshop together to design a setup that fits your team's needs and goals.
3. We kick off with the team, hand out access, and launch the program. Full support from day one.

Your team keeps using their CRM as usual. The platform connects read-only through a secure integration partner (SOC2 and GDPR compliant). Setup takes 2 minutes: click Connect, log in, authorize. We support Dynamics 365, Salesforce, HubSpot, and Pipedrive. The platform pulls deal data to power goals, deal coaching, and your team leaderboard. We never write data back to your CRM.

All data is stored in EU data centers and we are GDPR compliant. The CRM integration is read-only through a SOC2-compliant integration partner. We never write data back to your CRM. Each customer's data is fully isolated. A standard DPA (Data Processing Agreement) is included for every contract. Larger contracts can request custom MSA terms.